Jawbone

Background

Two Stanford undergrads launched Aliph, the makers of Jawbone Bluetooth headsets with NoiseShield technology in 2006.

Objectives

To launch Jawbone Bluetooth headsets in the U.S. and UK; generate consumer and business press coverage around Jawbone; position Jawbone as the #1 rated Bluetooth headset with noise elimination technology; launch Jawbone at AT&T, Best Buy and Apple Stores, as well as online affiliates.

Results

Launched Jawbone in the U.S. at CES and in the UK. Successfully seeded Jawbone at the 2008 Grammy's, 80th Annual Academy Awards. Generated press coverage on Today Show, CNN, MSNBC, Associated Press, Time, New York Times, USA Today, Wall Street Journal, BusinessWeek, GQ, Esquire, Essence, InStyle, DailyCandy, Wired, Fast Company, Engadget,Gizmodo, TechCrunch...