Lush Cosmetics

Background

The popular British beauty brand with over 180 stores worldwide and successful mail order business was gearing up to enter the U.S. market.

Objectives

To successfully launch the Lush brand in the U.S., coordinate and produce opening events, generate national, regional and local media coverage in lifestyle, beauty and fashion publications.

Results

Glamour, Lucky, Allure, Cosmopolitan, Conde Nast Traveler, San Francisco Magazine, 7x7, WWD,W Magazine, Wall Street Journal, San Francisco Chronicle, FOX, ABC-TV