Virgin America
Background
The new U.S. carrier was tied up in red tape for over two years. On August 8th, 2007 we finally got approval from the FAA to launch the "next generation airline" with inaugural flights from New York and Los Angeles to San Francisco.
Objectives
To position Virgin America as the newest U.S. low-cost airline that brings the fun back to flying; generate consumer PR coverage on behalf of Virgin America; produce launch events in each market that Virgin America services.
Results
Launched Virgin America in New York, San Francisco, Los Angeles, Las Vegas, Washington D.C., and Seattle. Generated press coverage on Today Show, Good Morning America, CNN, CNBC, BBC World News, FOX, CBS, ABC and NBC Nightly News, Bloomberg, AP, Wall Street Journal/Dow Jones, Financial Times, New York Times, Wired, Reuters, USA Today, San Francisco Chronicle, Daily Candy, Boing Boing, Jezebel, Engadget, Gizmodo...