Air Asia

Background

AirAsia was founded in 2001 by former music industry veteran, Tony Fernandes who has grown the airline from 2 planes to 75 and from 200,000 to 63 million passengers in 7 years. This marks unprecedented growth by any airline globally, let alone a low-cost carrier based out of Malaysia.

Objectives

To raise the profile and awareness of AirAsia and Tony Fernandes in the United States; to generate an integrated campaign that will capture new passengers flowing out of the US into Asia; to position AirAsia as an ASEAN airline with global routes.

Results

New York Times, Telegraph, International Herald Tribune, Forbes, Reuters, CNN, BBC, CNBC, Phuket Gazette, Sydney Morning Herald, Malaysia Star, India Times, Jaunted, BoingBoing, Fast Company, Aviation Week…

AirAsia Chief won 2009 Laureate Award for best in Commercial Air Transport by Global Publisher Aviation Week at Black Tie Industry Gala in Washington, DC on March 3, 2009.