Ian Schrager Hotels

Background

Legendary hotelier Ian Schrager tapped renowned designer Phillipe Starck for a $50M renovation on his first luxury boutique hotel in San Francisco.

Objectives

To publicize the hotel, Redwood Room bar and Asia de Cuba restaurant; coordinate and generate national, regional and local press coverage on star-studded opening parties, book celebrity events, and position CLIFT as the ultimate hot spot.

Results

Increased booking curve by 40%, generated 30% of corporate event sales, coordinated and publicized celebrity events with Russell Crowe, Nicolas Cage, Madonna and Naomi Campbell; Placement: W Magazine, WWD, People, New York Times, Travel & Leisure, Los Angeles Times, San Francisco Chronicle, E!, MSNBC, FOX-TV