SKYY Vodka

Background

The SKYY Jetset Junket dangled a 3-day whirlwind trip aboard a private jet headed to 5 of the hottest cities to experience the cocktail moments of a lifetime. 12 lucky winning bidders secured seats on the Jet via weekly online auctions with all proceeds benefiting amfAR. A bartender, videographer, photographer and blogger tagged along to document the festivities.

Objectives

To bring the brand to life via glamorous, real life "cocktail moments," while raising $75,000 on behalf of amfAR.

Results

USA Today, Hollywood Reporter.com, CBS MarketWatch, PromoXtra, PROMO Magazine, Creative Magazine, A Socialite's Life, Edge Online, Morningstar.com, DallasNews.com