Background:

Ian Schrager spent $50m renovating San Francisco’s historic CLIFT hotel. He spared no expense and hired Philippe Starck to restore the famed Redwood Room bar, Asia de Cuba restaurant, and 350 hotel rooms. The renowned Studio 54 creator had high expectations from everyone involved. We knocked it out of the park!

Solutions:

Delivered amazing press coverage, booked complimentary “buzz tasting” dinners with tastemakers; coordinated celebrity attendance: Russell Crowe, Metallica, Sean Penn, Barry Bonds, Gavin Newsom, The Getty Family, Third Eye Blind, Beck, Huey Lewis, Don Johnson, Robin Williams, Carlos Santana, Charlize Theron, Sharon Stone, and more.