Background:

Ann’s Place is a non-profit organization located in Danbury, CT providing comfort, support and resources to people living with cancer. Ann’s Place hosts annual fundraising events to provide necessary services to cancer patients and their families. “On the Runway” fashion show is one of Ann’s Place's top fundraising events.

Solutions:

Designed a fully-integrated marketing campaign and fundraiser featuring models, sponsors, talent, live, and silent auctions at Ridgefield Playhouse. Christine O’Leary regularly emcees to help drive auction sales, community engagement, and local partnerships. It’s an unforgettable evening, the event sells out and raises over $150K annually.