Background:

Northeast Volleyball Club (NEVBC) trains young athletes to develop high-level volleyball skills in a positive, professional, and growth-oriented environment. Offering club teams and coaching for boys and girls of all ages and levels. NEVBC is celebrating its 7th anniversary. The owners purchased a 52K square foot training facility in Norwalk, CT, featuring 6 taraflex indoor courts, a varsity weight room, and extensive programming for kids ages second grade through high school.

Solutions:

Created a newsworthy story to showcase NEVBC’s founders, facility and programming in conjunction with the 2024 Summer Olympics in Paris. Coordinated free clinics designed to engage new players; planned Olympic viewing parties, and installed an Olympic wall highlighting news from Paris. We successfully generated media coverage around the facility and professional volleyball owners, Cat Daily Minyard and her husband, Garrett Minyard.