Background:

The 22-year old playground in downtown Ridgefield, CT had reached its useful life. The playground draws thousands of families from Ridgefield and neighboring towns and creates a destination for play and socialization, supports the parks annual activities/events, and drives foot traffic to local businesses. We needed to get support from the Town of Ridgefield citizens and private donors to help us achieve our fundraising goal of $517K to create a new all-inclusive playground. 

Solutions:

Presented concept and plans to the Town of Ridgefield’s BOS/BOF for ballot approval, pitched private donors, created a marketing campaign to generate awareness and support, designed community engagement initiatives, and held a grand opening celebration for the Imagination Station.