Background:

Jill Rae Designs is a renowned interior design firm based in CT, recently expanded its presence with a new showroom and e-commerce platform. The brand sought to enhance its visibility beyond the Ridgefield area by launching a cohesive marketing strategy combining PR, advertising, social media, event marketing and digital media. The e-commerce platform was designed to reach a broader audience and engage potential clients outside of Connecticut.

Solutions:

Hi-Impact created the “Bring the Magic of the Holidays Home” campaign, a comprehensive marketing initiative that ensured consistency across all touch-points. We spearheaded design opportunities and curated gifting for media on behalf of JRD, managed the holiday advertising campaign, and provided strategic suppor for her partnership with Habitat for Humanity.