Background:

The Benjamin opened in CT in 2023 (formerly Bernards and Sarah’s Wine Bar). The fully renovated space boasts a stylish interior and accommodates up to 200-guests. Hi-Impact was hired to introduce the restaurant and owners to the community.

Solutions:

Designed and executed a comprehensive communication strategy for a restaurant launch, created a series of “sold out” events, launched live music and outdoor dining, generated significant buzz and awareness through local partnerships, and secured high-profile media coverage, including a national feature on NBC’s Today Show.