Background:

After knee surgery from a ski accident, Sarah’s doctor recommended wearing compression socks post-op, especially when she flew. The compression eased her swelling and pain so much that she continued to wear the nude compression hose, but they were hideous looking.

Solutions:

Sarah created a line of stylish compression sox for recovery and travel. She tapped a group of models to create a national influencer network - posted lifestyle content on social media, generated press coverage in fashion mags, participated in trunk shows, partnered with and ultimately sold the inventory to a group of the Vascular Experts.