Background:

The mission of Ridgefield Playhouse, as a non-profit performing arts center, is to entertain, enrich, and educate their community and surrounding areas, and to inspire people of all ages and backgrounds. Ridgefield Playhouse is almost 25 years old. The Executive Director hired Hi-Impact to elevate PR efforts and build awareness for the local venue and its nonprofit mission ahead of its 25th anniversary celebration.

Solutions:

Developed a compelling narrative to generate momentum and press coverage for the 25th anniversary, executed targeted media relations, crafted editorial story, and produced an engaging reel for online platforms.