Background:

Casa Cara is a direct-to-consumer lifestyle and home goods business with a focus on ethically-made, artisan items and products sourced from across the globe and curated with a California eye. Founded by Sarah Tallman and Alison Rou, the duo provide gift sets and sustainable flower arrangements to Hollywood cast and crew. They hired Hi-Impact to help spread the word about their products and brand.

Solutions:

Hi-Impact created an awareness campaign introducing Casa Cara to key media. We delivered hero products, press kits, and pitches to top tier media setting the stage for Casa’s next product line.