Background:

Plank studio opened its doors on Main Street in Ridgefield offering yoga, pilates and barre fitness classes. The new fitness studio also features an organic cafe, retail, childcare. Owner Linda Murphy hired Hi-Impact to generate buzz and memberships, and to introduce Plank and Linda to the community…

Solutions:

Hosted a private launch party for local ladies who work out, have memberships elsewhere, and are influential in the community. We created a founding members program partnering with 20 local businesses offering mutually beneficial perks to members who signed up for a year long membership. We successfully introduced Plank Ridgefield to the community and generated local media coverage.